The Industry at Large

Furniture Demand Continues to Grow

The market for home furnishings grew from $373 billion in 2020 to $405 billion in 2021, according to the 2021 Global Furniture and Home Furnishings Stores report. Home furniture sales accounted for almost 12 percent of total retail e-commerce in the U.S. according to Statista which also found furniture and appliances to be the category with the highest compound annual growth rate between 2018 and 2025, beating out fashion and electronics.

The Market for Home Furnishings
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Market Size ($ Billions)

Secondhand Furniture is On the Rise

What’s driving the shift toward
secondhand furniture?

Analysts believe the furniture resale industry could hit $16.6 billion in sales by 2025, up 70% from 2018. With more time spent at home due to COVID-19, customers are eager to freshen up their space, but they also want to save money.

  • 1 Consumers are looking to make more
    sustainable purchases
  • 2 People have been spending more time at
    home since the start of the pandemic
  • 3 Supply chain issues are creating massive
    delays for those buying new

The popularity of apparel resale sites like thredUP and TheRealReal has made consumers more comfortable with shopping secondhand. Millennials in particular are more willing to shop for pre-loved items as they become increasingly eco-conscious and discerning with their dollars. They’re realizing they can get great designs at a fraction of the price all while feeling good about their purchase.

There is a natural parallel between clothing and furniture in that great design is timeless. People understand that it’s better to have something that’s made well and will stand the test of time versus something that’s easily discarded. Once they realize the benefits of buying secondhand — both for the planet and their wallets — they want that more and more in all of their purchasing decisions.

Alpay Koralturk
Alpay Koralturk

CEO & Founder of Kaiyo

21% of Kaiyo buyers had never bought or sold secondhand furniture until this year.

According to a recent study released by Zillow, more Americans are moving. Supply-chain issues have led to limited selection and massive delays for purchasers of new furniture, swaying those who had not previously considered gently-used pieces to try them.

Time Savings of Buying Pre-Loved
Furniture vs. Brand New
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  • New Furniture
2-5 Days
14-16 Weeks
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Looking Back

Selling Furniture in 2021

The Best Brands to Sell

These trusted brands are in high demand and retained the most value in 2021.

A Deeper Look at CB2

CB2 retained more value than any other brand on Kaiyo in 2021 and these particular pieces proved to be the MVPs.

Brands That Increased in Value in 2021 vs 2020

A resurgence in the popularity of traditional styles has helped brands like Drexel Heritage
and Ethan Allen retain more value compared to last year, while iconic brands like Design
Within Reach and Herman Miller prove that timeless design makes for a safe investment.

Gaining Popularity: Knoll Chairs

Chairs by the iconic modern furniture brand, Knoll, retained 34% more value in 2021 vs. 2020.

Seller Tip:

Items with brand verification marks or tags will sell an average of 10% more than those without.

Looking Back

Selling Furniture in 2021

The Most Sought-After Brands

Customers on Kaiyo spent the most time browsing these brands in 2021.

Most Admired

From a custom-made Scandinavian classic to a bevy of renowned brands, these pieces got the most attention from visitors on Kaiyo in 2021.

“Mid-century designs have become such popular furniture styles throughout the past few years and who doesn’t need a functional dresser? The West Elm Chevron Dresser sports a classic mid-century style that gives it that vintage look, but still feels contemporary. The Room & Board Dining Table is most admired because it is adaptable and perfect for small spaces. A round dining table allows for flexibility within homes as they can fit easily into a variety of spaces and settings.”

Peti Lau
Peti Lau

Interior Designer & Trend Expert

Buyer Tip:

Reclaimed or repurposed wood ages beautifully, and is a great investment for those looking for responsibly-sourced items.

Most Indulgent

A heritage item that will last multiple lifetimes, this Italian-crafted sofa sold for a solid sum.

Sold for


“The On the Rocks sofa from DDC is a guaranteed conversation piece with its soft, sculpted shapes and gentle silhouettes. Its modular design allows you to reconfigure as you see fit, making it a piece sure to stand the test of time.

Alpay Koralturk
Alpay Koralturk

CEO & Founder of Kaiyo

Most Favorited

There can only be one. This item got more Red Heart than any other item on Kaiyo this year.

“There are a few reasons why this couch is 2021’s Most Favorited Item. First, the color is a rich hue of bright green. Green is the new blue. We subconsciously want to feel a little more grounded these days, and jewel tones — specifically, a lively green — can bring a feeling of nature into the home. Second, the configuration of this couch with two long single cushions and no armrests allows the couch to be arranged in a variety of different ways, which allows for more flexibility in designing your dream space.”

Peti Lau
Peti Lau

Interior Designer & Trend Expert

The Waste Problem

People are consuming more
and wasting most of it.


of global greenhouse gas emissions come solely from the production of the things we use and buy every day.


of stuff is still in use six months from its purchase. In other words, 99% is trashed.

In America

Waste is a growing problem


That’s how much
more people
consume vs. 50
years ago.

12Million Tons

That’s how much
furniture is dumped
each year.

Making furniture one of the largest
waste categories in the country.

Reducing our Impact

Thanks to you, we’ve kept
pounds of furniture out of landfills

1 order = 1 tree planted

with the National Forest Foundation

Average Emission Offsets

  • ~ 71 kg

    of CO2

    Sofas and

  • ~ 35 kg

    of CO2


  • ~ 35 kg

    of CO2

    Accent Chairs

  • ~ 35 kg

    of CO2

    Bed Frames

  • ~ 15 kg

    of CO2


Looking Ahead

What’s Next in 2022

Our founder & CEO, Alpay Koralturk spoke with interior design expert Peti Lau to
look at the design trends we can expect to see in 2022. Here’s her take:

“I like to think about pre-loved furniture as finding your treasure. There are so many benefits, but most importantly — accessibility and sustainability. In today’s world with months-long shipping times, buying pre-loved furniture allows you to preserve the earth while curating unique pieces for your home. People are constantly shuffling and moving apartments, and buying secondhand furniture is the most convenient and sustainable way to execute a move — especially if you live in a metropolitan area. Each piece of furniture has a story to tell. You can find your treasure while also keeping furniture out of landfills.”

Peti Lau, Interior Designer & Trend Expert

Photo Credit: Jeff Holt

Textured fabrics are here to stay. Cream bouclé was huge in 2021 and you see cream textured upholstery everywhere! Different colorways, such as sage greens, pale yellows, pale grays, and blues will be seen in 2022. Texture adds a feeling of warmth to the home and we tend to gravitate towards tactile and soft-to-the-hand fabrics.

Photo Credit: Brittany Ambridge

In 2022, you’ll notice a rise in playful and joyful furniture. Similar to how we’re seeing The Roaring Twenties in the fashion industry with sequin, sparkles, and fur, I predict furniture design will become more lively and whimsical. Expect unique shapes, punchy patterns, and more daring designs, as people won’t be as afraid to take a risk.

Photo Credit: Brittany Ambridge

As interest in vintage pieces continues to grow, shoppers will have to dig deeper when browsing furniture resale marketplaces, thrift shops, estate sales, auctions, and consignment stores to find these coveted decor items. Expect new vintage designers that were less known to see a rise in popularity in 2022 as more consumers consider sustainability and seek a more unique aesthetic in their homes. We have the resources to dig deeper and find our own treasures — it’s always about the hunt. It’s the best feeling to fall in love with something new that you discovered and have it become a part of your story.

Photo Credit: Pablo Enriquez

Cool tones are gone and warm tones are here to stay — think greens, ochre, terracotta, oatmeal-beige, and greige. We are moving beyond classic white and blue kitchens and gravitating toward colorways that remind us of nature. Because we have not been able to travel, inspiration will come from the colors of Arizona and the Sedona Mountains, the mustard tones of Yellowstone, or from Aspen when the trees turn. Look for beautiful, subdued jewel tones in nature-inspired colors, rather than bright, loud colors.

Photo Credit: Pablo Enriquez

People are gravitating toward the feeling of zen and serenity at home, which is why textured wall treatments and plastered walls will be seen more in 2022. Textures such as stucco, cement, and suede will gain popularity over patterned wallpaper to bring us back to earth. You’ll begin to see simpler patterns in bedrooms with more textural surfaces.

Wrapping Up

In the last year, we saw more people swapping single-serve fast furniture for more stylish, durable, and sustainable secondhand pieces. Even IKEA, a brand widely known for fast furniture, has taken steps toward reducing waste with its recent buyback pilot and we hope to see more brands joining us in the effort to keep great furniture out of landfills.

In 2022, our focus remains on providing furniture that’s made-to-last in a way that is super-convenient and better for the planet.